Rare Beauty Store Concept
Inspired by the brand’s Comfort Club concept, this store aims to combine the feeling of comfort and warmth in the color palette with spaces to create the traditional retail environment for Rare Beauty products.
3D Rendering/Modeling - Visual Merchandising - Concept Development - Space Planning
Brand Research
Moodboard
Floor Plan/Zoning
For the overall space, I created key zones for designated purposes.
Zone 1 - The left entrance zone with height elements for impact
Zone 2 - The right entrance zone aims to be open and not feel like a traditional retail space.
Zone 3 - The area right behind the wall, all products are on display for testing on customized fixtures.
Zone 4 - The Comfort Club zone. The area for yoga and meditation.
More details below.
Entrance
The entrance area is where I created the most impactful compositions so that from the windows, the space and Rare Beauty can shine and catch your eyes. I implemented the warm color palette and rounded archways and edges to emphasize a welcoming feel in the space.
I utilized height for impact and wood for more warmth and texture. With the combination of both, I kept to my initial inspiration and brought some contrast in materials.
Retail
The range of products are all featured here in this area. I created custom fixtures for seamless merchandising for testing products and space to tuck inventory away.
Comfort Club
Fully fitted with wood to imitate a cozy yoga studio, this corner creates a designated space for yoga, meditation, or self-healing exercises.
Merchandising Guidelines
Alongside the fixture and my initial planning, I created guidelines to showcase the merchandising strategy. A lot of products have a range of shades or colors, so I created guidelines to help with seamless, cohesive execution and to help the fixture be successful. Here are just two pages of extensive guidelines.
Brainstorm Sketches
