Product Display Design
To elevate the product presentation, I developed a display with modular elements that fit multiple product collections. The primary objective was to highlight products and create a testing destination for various collections while keeping the merchandising strategy.
Fixture Design/Development - 3D Rendering - Production/Technical Drawing - Visual Merchandising
Team: Visual Merchandising: Natalie S and Micheal G - Production: Jill D, Kristi V, and Sydney D
Display Usage and Modular Components
Two display sizes were developed for different purposes and strategies.
Both consist of the base display and a shelf talker add-on for additional marketing. Depending on the merchandising strategy, locators were sized to fit specific products and collections.
