Merchandising Guidelines & Standards - Macy’s

I spearheaded building the Visual Presentation Standards and Guidelines renderings. Starting from scratch, I illustrated evergreen garments in 2D and built them in 3D to execute individual fixture renderings and overview spaces for specific departments. Following more details and tweaks from the team, I updated and adjusted renders to meet merchandising standards executed in all stores.

Visual Merchandising - 3D Rendering/Modeling - Graphic Design

Team: Kalin T, Cheryl C, and PJ M