Hoka Pop-Up Concept
The Hoka Pop-Up concept features their new cold-weather gear. The space will feature new gear and new colorways for top products. The front opens to the space with focal flanking mannequins to show off new gear. The back wall features a range of shoes and more clothing to complete an outfit.
3D Rendering/Modeling - Concept Development - Production/Technical Drawing
Interior View
The wall graphic represents the brand’s belief and original start. “Hoka was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create shoes that let people fly down mountains.”
Top View
The top brand moment features the logo and tagline against the large popup dressed in the brand’s iconic blue. Hoka would be cut through to show through to the inside and turned into a small light box with illuminating lights on the inside.
Exterior Back View
The back of the pop-up features a doorway that will lead customers into the space. Two large windows on both sides will showcase bold brand images to highlight new products. Large vinyl graphics can be adhered to the window for more callouts to the product or campaign taglines.
Technical Drawings
Brainstorm Sketching
I sketched out elevations or perspective views and jotted down notes to remember the concepts and direction I was going for. During this process, I also plan out some merchandising to figure out compositions and the flow of the spaces. When I have ideas for textures or specific execution ideas, I will also roughly sketch and note them to see if they work when I start building.
